From Hustle to Heart: Why I Built Direct Me Digital

A Note From The Founder

I’m Francine Fluty — founder, digital strategist, and the voice behind Direct Me Digital. I’m not here because I followed some pre-written roadmap. I’m here because I carved my own.

For over a decade, I’ve worn every hat in business - creator, marketer, builder, fixer, dreamer, and doer.

I know what it’s like to start with limited resources and an endless to-do list, wondering what will actually move the needle. That’s exactly why I created Direct Me Digital: to simplify digital growth for small business owners who are doing it all.

This brand was born from late nights, real conversations, and a fire in me that refused to settle. Every guide, tool, and post I share is rooted in real experience -  tested, refined, and designed to give you clarity without the clutter. I believe in marketing that feels good, works hard, and builds the life you want. Period.

My story didn’t begin with a fancy marketing degree or a perfect business plan. It started inside a small company where my ideas were being mined, rebranded, and passed off as someone else’s. I realized if my creativity and strategy were powerful enough to grow someone else’s business, they were powerful enough to grow my own.

So I did exactly that.

While building our family business, I faced a competitor who tried to shut us down — a call center that didn’t even do the work, just profited off subcontractors like us. When I refused to hand over my contracts, they tried to stomp us out. But instead of giving up, I doubled down.

Pregnant, exhausted, and working 12–14 hour days, I built systems, branding, and marketing strategies from the ground up — not just to survive, but to thrive. The result? Our billiards business didn’t just make it — it exploded. What started as two people hustling turned into a full-scale brand, recognized for craftsmanship, quality, and heart.

That’s when I had my lightbulb moment:

The methods that saved our business could save others, too.

I started helping other small, local businesses apply the same principles — simplifying marketing, making it personal, and cutting out the corporate noise that doesn’t fit real, everyday entrepreneurs. And it worked. Every single time.

Now, through Direct Me Digital, I teach small business owners how to take control of their visibility without paying massive agencies or drowning in confusion. My focus is on clear, practical strategies that build steady, sustainable growth — strategies designed for your business, your audience, and your brand.

Because marketing isn’t about being the loudest. It’s about being seen by the right people — and knowing exactly what to do once you are.

If you’re looking for someone who speaks your language, who gets the chaos and the potential of small business life, you’re in the right place.

Let’s turn your visibility into consistent revenue — one powerful step at a time.

Curious how we can simplify your visibility?